Society

Green Club is SSD’s social sustainability initiative, promoting clean urban mobility and community well-being through cycling-based social campaigns. By partnering with companies that sponsor these initiatives as part of their corporate social responsibility, Green Club helps build healthier communities, greener cities, and stronger corporate citizenship.

In 2022, Green Club launched a week-long clean-mobility campaign, sponsored by three partner companies, encouraging city residents to commute to work by bicycle. Participants earned a free coffee from a partner café chain for every bike commute, while the three most frequent cyclists received cash prizes. With 100 participants cycling an average of 10 km each way, the campaign replaced roughly 10,000 km of car travel and avoided an estimated 1.7 tonnes of CO₂ emissions in a single week — the equivalent of a year’s carbon absorption by about 80 trees. Combining immediate, repeatable rewards with friendly competition to sustain engagement, it stands as a clear example of how corporate sponsors can turn social responsibility into visible, measurable environmental and community impact.